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Blueprint juice price whole foods11/11/2023 ![]() “It’s expensive, but it’s worth every cent,” said Erica Huss, one of BluePrint’s co-founders. And the relatively new technology means that there are very few facilities available to fuel expansion. Because of the high level of technical expertise and equipment needed for HPP, BluePrint outsources the processing, partnering with HPP companies on both coasts. Yet while HPP may be a highly effective way to maintain a very high level of quality, it certainly comes at a steep cost for BluePrint. And while BluePrint ’s retail business may have a far greater upside, it’s still a babe in the woods, with limited distribution in 210 stores along the East Coast, California, and parts of the Southwest.Īs it adapts to the high costs of distribution and processing of its juices BluePrint has become a brand to watch, one of a new wave of bottled super-premium juice products that, because of their use of HPP and Direct-to-Consumer methods, comprise a “bleeding edge” of consumer trade- up to better-for-you products and ingredients, along with other HPP brands Evolution Fresh and Harmless Harvest. While BluePrint has partnered with a number of small chains and boutique grocers including Fresh Direct and Dean & Deluca, the majority of retailers carrying BluePrint Juices are Whole Foods stores.Īccording to one source, BluePrint’s businesses have a combined $20-25 million run rate, but the majority of its sales are still coming from its direct-to-consumer cleanse program. ![]() While the Cleanse line remains the bulk (if such a term can be applied to an all-juice diet) of the business, investors and retailers are all trying to figure out how to get a piece of the business as it expands into a broader retail footprint. ![]() There’s a big difference, however, in that the juices have received High-Pressure Pasteurization (HPP) – allowing them to survive on the shelf for several weeks the Cleanse line has also moved to the HPP model as well. Earlier this year, BluePrint launched BluePrint Juices, a five-SKU line of individual bottles modeled on the cleanse line that are distributed and sold a range of natural and upscale retail outlets. ![]()
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